In April we learned how Google would seek to be a judge and part of online advertising by integrating its own ad blocker in Chrome. Although it seems strange that a company whose much of its income comes from selling advertising, the truth is that everything is part of a plan in which they themselves are going to benefit and at the same time try to stop tools like Adblock.
Although the ad blocker built into Chrome still does not reach the stable versions of the browser, not even the beta or the development version, it has reached Chrome Canary.
This is the version of the Google browser that is updated almost daily, is released almost immediately that is finished with the code found, so users can try everything new whenever they are willing to take the risks of possible instability.
The good thing is that Chrome Canary can be executed as a completely independent instance of the stable version of Chrome, and you can use both browsers simultaneously. If you want to try the ad blocker that has just arrived, we’ll explain how to do it.
How to turn on Chrome ad blocker
Once you have installed Chrome Canary, launch the browser and click on the menu button to the right of the address bar, and then select Settings.
Scroll down to the bottom of the page and select the Advanced Settings option. Go down the sea of Privacy and Security options until you find something that says Content Settings. Click there
Browse until you find the Ads option and click on it.
Now you just have to check the Allowed button and close the configuration.
What blocks
In theory, Chrome’s ad blocker will only deal with websites that tend to show invasive ads. This includes: videos that play automatically with sound, pop-up windows, pop-ups that cover the content of a complete website until an accountant ends, and giant ads that cover the page even when we scroll.
Do not ever expect an AdSense ad to be blocked, all Google advertising will remain visible, regardless of whether a website has an infinity of these banners.
In the screenshots above you can see the difference of a web view with Chrome without the ad blocker active and another with the blocker active. In the second image Chrome has gotten rid of the ads that appear in the bottom of the page and they follow you even when you scroll, but the top banner remains.
In the case of videos that play automatically, do not expect all to be blocked, at least in this version. In the example above it is an ad, and indeed, the Chrome blocker removes it when you activate it. But, for example, video players like CNET that appear in a corner, were not blocked by Chrome.
We must also remember that this is a function implemented just in Canary, which means it is “in the bones”, but it is a look at what will probably end up being the ad blocker of Chrome very soon, when it is finished polished.
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