It seems that as the digital era speeds on ahead, the skills required to stay competitive in the world of marketing, are not moving quite as fast. Many business owners are finding it difficult to recruit talented digital marketers. While there are many out there, the difficulty lies in finding a candidate that can cover all of the aspects of digital marketing, such as SEO and social media. If the gap does not close soon, it could cost the UK up to £2 billion per year.
All business, if they want to remain competitive, need to find a quick influx of digitally capable talent and there simply aren’t enough available. What is required is some light bulb innovation in the industry and there is now some evidence of this realisation with apprenticeships on offer and different initiatives to attract school leavers.
If, as a business, you are suffering short term skill gaps then you could contact a Brand and Strategy Innovation Agency. This kind of agency will help to supply you with professional and experienced marketers, strategists and experts. In the long term, as globalisation continues, the UK may need to look abroad for emerging talent. The pace is moving far faster in many other countries and so we may find a wealth of digital savvy youngsters. We need to make ourselves an attractive prospect. Business studies in our schools may need an overhaul to inspire our young people to learn about what a modern business needs and the skill sets it requires.
The UK needs to engage in a huge collaboration with industry leaders, educational establishments and businesses to bring about the kind of change that is needed. Courses at schools are not keeping up with the advances in the world of work and that is leaving a whole generation of young people at a serious disadvantage.
For businesses to succeed in the digital era, we need to develop planners, strategists, marketers, data analysts, social media experts, technologists and content creators. Maybe to achieve this, we need to attract new types of people and retain existing talent.
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