The algorithm which search engine giant Google uses to rank websites in its search results is an extremely complicated affair. The method by which the rankings are produced seems to change on a regular basis. Despite this, there are a number of ways in which you can raise the profile of your website and subsequently move it up the rankings on Google.
Here are five simple tips for improving the Google ranking of your website and hopefully increasing the amount of visitors it receives.
1. Produce Great Content
There is simply no substitute for high quality, relevant content. Although there are a number of factors which count towards a better search ranking, the number one priority should be the production of great content. After all, if people who have found your website are not engaged by what they find there, they will quickly leave and are highly unlikely to come back. While the placement of relevant keywords and keyword phrases remains important, the quality of your content should not be sacrificed. Try to write for the human eye, not the search engines.
It is also important to ensure that the content on your website is updated on a regular basis. This keeps it fresh and relevant in the eyes of the search engines.
2. Make it Mobile-Friendly
As reported by both Forbes and the Wall Street Journal, a major change to the Google algorithm has recently taken place. The search engine giant now gives ranking priority to websites which are optimised for viewing on mobile devices such as smartphones and tablets.
Manchester Web Design agency https://www.bamboosolutions.co.uk amongst others, can provide advice in areas such as this.
3. Take Advantage of Links
Within your text, try to include a number of links. To ensure the links are noticed by the search engines, make sure they are written using full words and not just a simple ‘click here’. Using the name of the link destination is ideal for this. Inbound links can also have a huge bearing on how your site is ranked. However, as this requires other websites adding a link to your site on their webpages, this is somewhat out of your hands.
4. Make Effective Use of Meta Tags
As one of the most important factors in search engine optimisation, it is vital that you make the most of meta tags. In simple terms, meta tags are the descriptions which appear on search engine results for each website. They can be found in the coding section of your website and should be filled in as much as possible. Make your meta descriptions as relevant to the actual content as possible and remember that there is a limit of 165 characters for each description on Google search results.
5. Use Social Media
There can be little doubt that social media is the dominant force in the digital world. Encourage people to share the content on your website by adding share buttons for Facebook, Twitter and the rest of the major social media platforms.
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