AI is a tool that can deliver high-quality and cost-effective insights that help you to make better decisions. But have you ever stopped to consider where it gets its data from and why it is so effective at what it does?
AI uses your information to train its models
AI did not just appear fully formed and functioning. It had to be developed, crafted and trained to respond to cues and inputs, seek out information and rapidly analyse multiple data streams in order to develop a coherent output.
A legitimate data collection company such as Shepper uses a trained network of consumers to gather and supply data relating to clients’ needs which is verified and quality checked before use.
However, some other companies do this by scraping data from a variety of authority sources in order to produce high-quality and useful information for the users of its services. Although this method of operating is no doubt effective, it becomes problematic when it begins collecting users’ personal information without their consent.
Surely AI cannot scrape personal information?
Oh yes, it can! Indeed, OpenAI and Microsoft are currently being sued in America for privacy violations affecting many millions of users after their technology was found to be scraping personal data to train AI chatbots.
And in more local news, Barings Law, a Manchester-based law firm that specialises in data privacy claims, is onboarding clients aiming to raise a class action lawsuit against Google and Microsoft for their unlawful collection of personal data.
What sort of personal data has been collected?
It is alleged that Google and Microsoft have captured information from a variety of web-based sources to train AI language models. They believe that significant amounts of user data have been collected, including their voices, email content, social media content, app usage and even location information.
When will the case come to court?
It is likely that Barings Law will issue court proceedings early in 2025, so they are urging anybody who may be affected to sign up and join the claim.
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