When running your online business, or using a website to promote your business, it is vital you have confidence in the way your website is performing. Choosing the right web designer to work with on this key business task can seem challenging, but here are some things to look out for when searching for a partner to help you navigate and conquer the online arena.
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Style and substance
Supplier selection is a key says Econsultancy, and they have pulled together 20 things to think about when choosing an agency to work with.
A web designer is responsible for making your website look good and work even better. They will utilise techniques for search engine optimisation (SEO) so that people searching for products or services that are what you offer will be shown a link to your website in a strong position on the search engine results pages (SERPs). This will involve making sure your website is built in a way that Google can easily crawl it and that the images and text on the website are presented in such a way that Google can find out what it’s all about and understand what sort of searches it would be relevant to.
A good web designer will also be able to recommend to you appropriate pieces of technology that you can use to build the website, populate the content and promote your website to new customers. If you’re looking for a website design company Gloucester has experts such as Net9design https://www.net9design.com/ which specialises in web builds partnered with digital marketing to get your website traffic from the right customers as soon as it goes live.
Looking good
The right web design partner will also have the graphic design skills in order to be able to make it look great and represent your brand effectively.
Ask to see the portfolio of any web design agency you are considering working with, and as well as looking at the visuals ask them to tell you about the performance of the sites they have designed. How many customers have they attracted? How many leads captured in email signups? Have there been any security issues? If they can answer these questions you have a basis for a great relationship that will bring strength to your online business.
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