Mobile is already our constant companion; 91% of adults have it at your fingertips 24 hours a day, 7 days a week. It is no wonder then forecast that by 2014 the use of mobile exceeds the desktop computer. This has shifted our traditional habits and consumer behavior.
How smart devices affect our daily lives
It is expected that by 2015, 81% of users have its own smartphone.Moreover, the tablet market is in full swing; this year more tablets computers and laptops will be sold.
It is the preferred device to consume information. Adults spend more time consulting with mobile information than reading the usual newspapers and magazines.
The smartphone as a device to increase sales
More than half of consumers (53%) uses his smart phone at least once a day for information. The number of mobile search has multiplied by five in the last 2 years. In addition, these searches also go beyond, 3 out of 4 mobile users use their mobile to buy. It is a particularly effective tool in the case of small businesses. These entrepreneurs believe that better foster engagement with customers through the small screen.
Its great potential in mobile search
95% of mobile users makes local searches. In total, 52% of all local searches are recorded through these devices. The effectiveness of this type of information requests is that customers use this device just when needed.Thus, 9 out of 10 search results in a visit or purchase. A case in point is found in the travel and catering sectors, where 50% of requests for travel or restaurants translates into buying.
This forces brands to have a site properly optimized for mobile. 71% of users expected to loading speed of mobile sites are at least as fast as in the computer. The maximum waiting time for 74% of these clients is 5 seconds, after which they will choose to leave the page.
The big business of mobile advertising
Mobile advertising is a booming business, which will cause the mobile market to reach 22 billion dollars in 2016. This figure in 2010 was just over 3 billion (3.4).
Consumers have come to appreciate the useful side of mobile advertising, provided that it is tailored to your interests. 52% of mobile users prefer to receive such offers and commercial proposals through their mobile. A 70% would like to send him brands exclusive offers directly to your smartphone.
Coupons are a great way to launch offers, with great potential for vitalization by users. 30% of marketers create mobile coupons; 95% of which is opened during the next 5 first minutes of receipt. These coupons are shared up to 10 times more than paper coupons. 22% of them replicates at least one friend.
Given the integration of mobile devices in our daily lives, it is that companies develop a mobile strategy, starting with an optimized website, along with the design of actions specifically designed to meet the needs of this target audience.
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