If you’re new to HTML ads, it’s worth knowing some of the basics about these powerful digital tools. Here are some basic facts to know if you are thinking of running your own digital advertising campaign with the use of these digital assets.
1. You need to optimise HTML banner ads
To optimise your HTML banner ads, get the starting point right. Make sure they are designed to the correct dimensions and ready to show properly on smartphones and tablets.
Don’t forget too that older browsers may not support some of the newer features, so don’t overdo it. It’s important to have elements of sound and visuals, but take it easy and think about your end users.
2. Remember interactive features
Good HTML banner ads will have interactive features such as slide shows and clickable buttons so that visitors don’t get bored and bounce off your landing page too quickly. It can be worth designing your HTML banner ads via a specialist agency such as thebannermen.com/banners/animated-ads/html5/ to ensure they are optimised in this way.
3. Make sure they load quickly
Customers want sites that load quickly, but remember that the quicker the site load, the better the environmental impact too. This is important for businesses that want to be sustainable and for brands that have eco-friendly operations and values. Keeping your HTML banner ads slick and fast means that they require fewer bytes of data and have less impact on the environment
The Benefits of HTML Banner Ads
HTML ads are engaging, interactive and highly beneficial to advertisers, users and publishers. They also offer great scope for creativity and work well with some of the newer HTML5 browsers that aren’t compatible with Flash. HTML ads are the perfect workaround. They are very popular, mobile-friendly, low-cost to design and deliver and they tend to have an excellent ROI.
So if you’re looking to launch a digital campaign and wish to drive traffic to your landing page, consider using this form of digital advertising. It produces excellent results without the need for a big budget or expensive print runs.