Artificial intelligence or AI is the major new technological development that has the potential to transform many aspects of our lives. This includes aspects of business, including marketing strategies.
Is AI worth using?
AI is a technology that is still in its infancy and it has limitations such as sometimes relying on erroneous information, showing bias and being vulnerable to security breaches. However, it is a powerful tool for marketing and one well worth using.
If you are not confident in how to use AI in marketing strategies, consider employing experienced marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ for assistance in this area.
Creating proposals
AI cannot replace human creativity, but it can take a lot of the work out of creating marketing proposals. By using AI tools, marketing strategists can create proposals that are data-driven and appropriately targeted.
Automation
AI-powered automation can help streamline marketing strategies, taking over many of the mundane tasks of marketing such as scheduling social media posts. It can also monitor strategies for effectiveness, automatically tweaking them as necessary.
This frees up the human marketing strategists to focus on the more creative side of marketing. See for more ways automation can streamline your business.
Personalisation
Customers today like the personal experience and therefore marketing strategies that are targeted at them are more effective. AI can assist with personalised marketing strategies by analysing the data and suggesting ways to target customers based on their previous shopping patterns or in ways that meet their interests.
Judgement making
Data analytics is one of the key tools in marketing and it is a task that AI is well suited for. It can identify sales, patterns, changes in customers, and monitor marketing strategies for maximum effectiveness.
It can also help with the budgeting side of marketing. Through its analysis of past results, it can predict future trends and make judgements on which marketing strategies will represent the best ROI.
Human or AI marketing?
There are often fears that AI will replace humans, but this is a misplaced fear. The best marketing strategies will involve human marketing strategies AND AI.
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