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Personalised Wine: What You Need to Know about This New Phenomenon

For a long time it’s been possible to hire a personal shopper to help you update your wardrobe or find an outfit for that special occasion. Now you can use a similar service to find bottles of wine for a special occasion or build your own collection. Here we look at how you can benefit from the services of a wine shopper and how much it’s likely to cost.

Personalised Wine

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According to the Wine and Spirit Trade Association, wine is now the preferred drink for most 25-34 year olds with 57 per cent of those questioned for a WSTA survey choosing wine over other alcoholic products. Although many people might already use a wine merchant, more and more are choosing to use a ‘personal wine shopper’ to help them to find the right wines.

Benefits of a Personal Wine Shopper

While you may think that using a service to help you find the right bottle of wine is an extravagance, you might be surprised. People offering this service will make choices for you depending on your lifestyle and tastes, as well as budget. Although you might already use an online wine merchant, people who work as personal wine shoppers are able to offer something extra. They will deliver to a location of your choice and before you buy anything they will invite you to tastings so you can see what you do and don’t like. They may also accept returns if you decide that you don’t like what you have chosen.

Financial Implications of Using a Personal Wine Shopper

The main financial implication of using a personal wine shopper is that you generally have to buy wine by the case, which means buying anything from three to 12 bottles. Alternatively you can purchase the wine by the magnum, which is the equivalent of two 750ml bottles.

The cost of the service is usually the cost of the wine plus delivery which may be waived depending on the quantity bought. As this sort of service becomes more popular, you may find that someone who is an online wine merchant will start offering this as an extension of their service.

Hopefully this has inspired you to try the services of a personal wine shopper, safe in the knowledge that it doesn’t need to break the bank.


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