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How Do Facebook Ads Work?

As you might have guessed, they work by allowing you to advertise your business or product to a specific group of Facebook users. It may sound simple, but it really isn’t. Business owners need to understand how Facebook works in order to utilise its advertising opportunities and it is important that you work out what place facebook ads have in your overall marketing strategy. A Marketing Strategy Consultant, such as Really Helpful Marketing can help you with planning out your business marketing strategy.

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The people that you advertise to on Facebook ads may be a subset of your current audience, or it may be an entirely new group. Facebook Ads also gives advertisers extensive targeting capabilities. By setting parameters such as audience size, geography, demographics, and more, you can easily optimize your ads for the Facebook users that are most likely to be interested in your products or services.

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When you optimize your ads, you want to make sure that you are targeting your ads to create the greatest impact on your audience. There are two basic ways to do this: geographic or behavioral. With geographic targeting, you’ll focus on ads that will reach your potential customers close to where you currently live. With behavioral targeting, you’ll only run ads on Facebook that are going to appeal to your potential customers. With a little bit of research, you’ll be able to fine tune the way that you run your ads so that they both generate the greatest impact for you and your targeted audience, resulting in higher revenues for your company.


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