Investment in content marketing by brands continues to increase.According to the survey conducted by the Custom Content Council (CCC) in collaboration with ContetWise, nowadays companies spend 37% of its budget to this area, and plan to continue investing in it.
80% of surveyed companies and brands will continue to include content marketing within its strategy, a trend that could lead to an increase up to 40% investment in 2014; 3% more which is a higher figure to be reflected in the study of CMI (Content Marketing Institute) and MarketingProfs in 2013, where India that B2B will invest 30% of its budget to marketing content, while B2C companies allocated only 24%.
As for the distribution of this budget, the CCC study shows that more than half of the resources (52%) intended to staff, while production represents 32% of the total and 18% distribution.
The goals that lead companies to develop a content strategy focus on providing useful information to the target audience (49%), along with build trust and maintain their interest in the brand, besides getting build customer loyalty. In addition, it is a very profitable type of marketing, which costs up to 62% less than traditional marketing actions.
These reasons lead to 90% of companies to include content marketing in its strategy. According to Demand Metric collected in June, 80% of marketers think that is the future of marketing, and should be as a central part of the strategy of any company.
On the other hand, users actively demand this type of content by brands.80% value the information you provide brands, while 70% say they prefer to consume content on a brand, rather than having to “swallow” your ads.60% confirms the fact that reading this information will serve when making their purchasing decisions.
Therefore, content marketing is a cost effective option that meets the needs of both brands and customers. Hence brands increasingly allocate more of your budget in this direction.
About2ZF77
