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80% of brands will continue to include content marketing within its online strategy

Investment in content marketing by brands continues to increase.According to the survey conducted by the Custom Content Council (CCC) in collaboration with ContetWise, nowadays companies spend 37% of its budget to this area, and plan to continue investing in it.

80% of surveyed companies and brands will continue to include content marketing within its strategy, a trend that could lead to an increase up to 40% investment in 2014; 3% more which is a higher figure to be reflected in the study of CMI (Content Marketing Institute) and MarketingProfs in 2013, where India that B2B will invest 30% of its budget to marketing content, while B2C companies allocated only 24%.

80% of brands will continue to include content marketing within its online strategyAs for the distribution of this budget, the CCC study shows that more than half of the resources (52%) intended to staff, while production represents 32% of the total and 18% distribution.

The goals that lead companies to develop a content strategy focus on providing useful information to the target audience (49%), along with build trust and maintain their interest in the brand, besides getting build customer loyalty. In addition, it is a very profitable type of marketing, which costs up to 62% less than traditional marketing actions.

These reasons lead to 90% of companies to include content marketing in its strategy. According to Demand Metric collected in June, 80% of marketers think that is the future of marketing, and should be as a central part of the strategy of any company.

On the other hand, users actively demand this type of content by brands.80% value the information you provide brands, while 70% say they prefer to consume content on a brand, rather than having to “swallow” your ads.60% confirms the fact that reading this information will serve when making their purchasing decisions.

Therefore, content marketing is a cost effective option that meets the needs of both brands and customers. Hence brands increasingly allocate more of your budget in this direction.

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